The director of sales and marketing position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.
Principal Duties and Responsibilities:
Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
Develops and manages sales/marketing operating budgets.
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
Monitors competitor products, sales and marketing activities.
Establishes and maintains relationships with industry influencers and key strategic partners.
Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Directs sales forecasting activities and sets performance goals accordingly.
Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
Represents company at trade association meetings to promote product.
Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
Coordinates liaison between sales department and other sales related units.
Analyzes and controls expenditures of division to conform to budgetary requirements.
Assists other departments within organization to prepare manuals and technical publications.
Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
Directs product research and development.
Analyze sales data to develop strategies for promoting slow moving products and increase market share and dominance on star products
Formulates all sales policies, practices and procedures
Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field.
Five (5) years of related experience with progressive management experience
Bachelor degree in Sales, Marketing or related areas
Skin care knowledge
Excellent written and verbal communication skills
Strong research and analytical skills
Comfort with CRM software
In-depth understanding of the company’s current products and future concepts
A willingness to listen
Ability to think creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion that comes from years of experience in the field
Analytical skills to forecast and identify trends and challenges
If you feel that you can meet the qualification and up to the challenge, please send your complete application (application letter, resume, expected salary, and any related supporting documents) and current color photograph at size 4 x 6 cm by clicking button below